HOLD MY RED BULL - Summer Edition launch
‘Hold my Red Bull’ #HMRB is our favorite sub Reddit dedicated to people handing off their Red Bull before they do an extreme activity. We wanted to acknowledge our loyal fanbase by building our new summer flavor campaign around the idea of holding Red Bull while you’re doing everything and anything summer.
Red Bull has been a really fun brand to hop into. From working on cartoon creative to actually getting to concept and create a commercial for the summer edition back in March 2022. Above video was concepted, art directed, and even shot by me in Malibu along with a very talented crew for the launch of the Summer Edition.
Along with the social commericial we produced and created we also partnered with snap to create a snap lens for the edition launch. This lens was one of the highest ad performers.
I also helped concept/create for the Winter Edition as well which released in November 2022
